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Erošlu Holding Inc. |
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Erk Marketing |
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Erošlu Clothing Industry |
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Ers Knitting Industry |
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Colins Russia |
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Colins Ukraine |
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Colins Europe |
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Colins China |
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Erošlu Construction and Real Estate Development Inc. |
| Erošlu Holding, which has succeeded by putting its ideals into practice successfully analyzes the expectations of the customers and responds to their demands with original products. Our team, which always puts innovation and quality first, is carrying Colins to the position it deserves in Europe. |
Colins Europe
A European Turkish Brand...
As Erošlu Holding, taking courage from our success in both Turkey and Russia-Ukraine, decided to crack the Western market, which is well known to be difficult.
To be honest, to break into the market and have a market share in Europe and United States is harder than we imagined. Nevertheless, we analyzed these difficulties in advance and foresaw the need for patience. Today, thanks to this patience, we have seen a significant rise in sales in Europe.
Colins commenced its European structure in 2003, in Germany, and dispersed across the continent in a short time-span through the use of Colins wholesaling and retailing centers in Germany. The company operates 12 stores in the European market and closely monitors European needs and fashion trends closely, with special emphasis on sportswear.
The development of stores, shops and corners across Europe focusing upon local requirements and taste has met with success, particularly in Romania, where 9 shops and 20 corners have been established. Following from this is the careful balance the company has to make in order to catch a trend without making concessions in the culture and tradition of the brand, and without disregarding local requirements. It is possible to say that the company has made significant progress in this objective.
In 2006, Colins attained the European quality standards with the selling points in Germany, Switzerland and Austria to become a preferred brand on the continent. To compete with premier European brands by using the branding and retail knowledge of Erošlu Group of Companies, an experienced team with a vision to achieve this aim has been created.
The primary issues for our company include; quality, delivery in time, customer services and communications. Moreover, as the marketing department, we collaborate closely with our design team to analyze the existing structure and future trends in the market. Colins Europe, a representative of the Erošlu Group, operates services within European standards, and in accordance with the principles of caring for the community and environment, continues its rise in branding with determination and confidence.
Copyright © 2007 Erošlu Holding. All Rights Reserved.
